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VIOLET GREY
VIOLET GREY
violetgrey.com

Locations

United States · Los Angeles, CA, USA

industry

Clothing and Apparel · Commerce and Shopping · Consumer Products · Design

Size

11-50 employees

Stage

Other

founded in

2012

VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information. The company's marketplace offers makeup products that include body treatment products, sun care products, cleansers, eye care products, toners, and makeup removers, enabling consumers to purchase beauty care products through both a physical store and an online. They began as a private dressing studio for Hollywood denizens. Its storied walls (space was formerly owned by legendary architect John Elgin Woolf) were dotted with original Edith Head illustrations. Upon its silk rugs, they're stacks of pristine white file boxes filled with found treasures along with dozens of rare and vintage photography books. Every shelf, vanity, and powder room was brimming with beauty products. The studio inevitably became an oasis of inspiration for stars, stylists, and artists but the story was just beginning to unravel. It was founded in 2012 and is headquartered in Los Angeles, California, United States.

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