The CRM Manager at Sweetgreen will play a key role in executing and managing multichannel campaigns—including email, push, in-app, and SMS—across our customer engagement platform, Braze. This role will also be responsible for configuring and managing promotions within braze and SessionM. The ideal candidate will have a strong understanding of CRM campaign operations and be comfortable working cross-functionally to ensure timely, accurate, and impactful customer communications.

Responsibilities:

• Lead the execution of all lifecycle CRM campaigns across channels, including journeys, triggered messages, and transactional communications.
• Oversee the review, feedback, routing, and QA of lifecycle campaigns across email, SMS, and push, ensuring alignment with project timelines and quality standards.
• Create audiences within ESP/Promo Platform segmentation tools or import targeted lists, versioning/creating control groups as necessary.
• Coding and Design: Utilize HTML, CSS, and other programming languages to create visually appealing and responsive email templates that are compatible across various email clients and devices.
• Deliverability: Monitor email deliverability metrics and take necessary actions to ensure high inbox placement rates
• Integrate dynamic content and personalization elements (knowledge of liquid code and AMP a plus)
• Liaise with key stakeholders (Brand, marketing, loyalty, retail, etc.) to meet target deadlines; excellence in project and time management skills required.
• Ensure testing & QA / rendering by device, operating system, browser, etc. Proof contact strategy elements as needed.
• Prepare regular performance reports and communicate results and recommendations to stakeholders
• Maintain customer contact & deployment calendars and work with the creative team to ensure all campaigns are planned, executed, and completed.
• Manage subscriber data, import and segmentation using a combination of platform tools and database queries. Ensure data integrity of customer records in the platform; spot-checking and conducting hygiene scrubs as required.

Qualifications:

• In summary, this role requires a blend of technical proficiency in coding, data analysis skills to drive successful email marketing campaigns and optimize their performance
• Responsible for coding clean, responsive HTML emails, building template-based emails, as well as coding for dynamic content and automation
• Familiarity with responsive and adaptive design principles and best practices
• Hands-on experience with enterprise-level CRMs, particularly Braze and SessionM
• Knowledge of email deliverability best practices and CAN-SPAM laws.
• MJML coding and development experience is nice to have but not required
• campaigns from production and deployment to QA of email/push campaigns.
• Experience with the retrieval and uploading of data files to/from multiple systems and environments. Familiarity with relational databases mechanics and ability to work with large data sets.
• Ability to work effectively within a team in a fast paced, entrepreneurial environment. Ability to organize and prioritize multiple projects and customer deadlines with minimal oversight.
• Familiarity with Agentive AI CRM platforms a plus
• 3-5 years of experience managing and executing high-volume, fast-paced email

What you'll get:

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

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