Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Cvent’s Global Demand Center (GDC) is seeking a strategic and hands-on marketing professional for the role of Senior Manager/Manager, Marketing Systems, Post-Merger Integrations. This pivotal position will serve as the lead marketing project manager for post-merger and acquisition (M&A) initiatives, focusing on integrating and transforming marketing systems, data, processes, and teams into the Cvent ecosystem. This role not only ensures seamless integration post-M&A but also plays a key role in driving Cvent's growth strategy by maximizing the value of each acquisition.

The successful candidate will possess technical expertise, high emotional intelligence, and a proven track record in managing complex changes. You will ensure that Cvent’s post-merger marketing activities achieve efficiency and synergy, delivering a best-in-class customer experience. This is a unique opportunity to establish integration best practices and influence how Cvent realizes the full value of each acquisition.

The ideal candidate will thrive in ambiguous situations, be energized by creating new processes, and inspire seamless collaboration between acquired entities and Cvent stakeholders. If you are a systems thinker capable of uniting teams, aligning technology with operations, and championing change, we want to hear from you.

Marketing Systems & Data Integration

• Lead comprehensive assessments of acquired marketing tech stacks (CRM, automation, analytics, digital platforms) to recommend integration, eliminate redundancy, and achieve cost efficiencies.
• Manage data flow, hygiene, migration, and integration with Cvent core systems, overseeing solution design and field mapping.
• Drive alignment of campaign operations, lead management, and reporting processes across teams.

Project & Program Management

• Own the Marketing M&A playbook, ensuring consistent diligence, integration, and optimization for every deal.
• Oversee the project lifecycle, including timelines, scoping, deliverables, risks, and issue resolution.
• Collaborate with M&A program leads to ensure governance and clarity of responsibilities.

Platform & Process Transition

• Direct the implementation and integration of marketing go-to-market systems (like Marketo, HubSpot, Salesforce, 6sense, Chili Piper, chat platforms, community, and more).
• Facilitate efficient communications and operations across teams post-merger.
• Partner with the Web team to ensure newly acquired websites meet security, branding, analytics, and compliance standards.

Change Management & Communication

• Develop and execute comprehensive internal and external communications plans, ensuring all stakeholders are aligned and informed.
• Build strong relationships with legacy company teams to foster adoption and cultural integration.
• Deliver training, documentation, and support materials to empower stakeholders in new systems and workflows.

Vendor, Budget & Compliance Oversight

• Manage marketing vendor relationships, contracts, renewals, cancellations, and negotiations.
• Ensure all marketing system integrations comply with data privacy, security, and regulatory (GDPR, CCPA, etc.) standards.
• Oversee budget allocations and cost tracking for all post-merger marketing integration efforts.

Cross-Functional Partnership & Best Practices

• Collaborate closely with IT, Sales, Customer Success, Finance, Project Management Office, and other internal partners.
• Develop integration playbooks, best practices, and a knowledge-sharing repository for ongoing improvement.
• Track and report KPIs, integration success metrics, and lessons learned; translate insights into continuous process improvement.

• Proven ability to manage multi-phase, cross-functional projects in a complex global environment
• Experience driving stakeholder alignment and change management in fast-paced, ambiguous environments
• 10+ years of experience in marketing operations, technology, or program management (preferably in B2B SaaS), with at least 4 years leading marketing post-merger integration
• Deep expertise with MarTech platforms (marketing automation, data warehouses, web systems, etc.) and large-scale data migrations, system consolidations, and tech stack audits
• Demonstrated executive presence, strong communication skills, emotional intelligence, and the ability to build cohesive, customer-focused teams

You Should Be:

• A strong problem-solver capable of mapping and executing process and technology integration.
• Data-driven with an analytical mindset, with a history of delivering insights and optimizing post-merger processes.
• Comfortable working across global, matrixed teams while navigating multiple priorities
• Customer-centric with a commitment to delivering a seamless experience for both internal and external stakeholders

The Following Would Offer a Strong Advantage:

• PMP, Six Sigma, or similar project/process certifications
• Experience with global M&A across multiple markets and time zones

Physical Demands
We are not able to offer sponsorship for this position