Product Manager, Acquisition
Prose, a Public Benefit Corporation
Our Mission
At Prose, beauty is personal. We create truly custom haircare + skincare that’s tailored to the individual because we know that Personalization Works BetterTM. We have the clinical results and over 500K+ 5-star product reviews on Review & Refine® to prove it. Every formula is personalized according to an in-depth consultation that takes into account over 80 factors — from diet to lifestyle, stress levels to ZIP code. This data is processed through a proprietary algorithm and made to order in the Prose lab using naturally powerful + proven-effective ingredients.
This is the opportunity to join a fast-growing startup and an energetic team that is transforming the way people think about and shop for personalized beauty. As a certified B Corporation, and the first and only carbon-neutral custom beauty brand, sustainability and social impact are at the heart of everything we do. We’re doing away with one-size-fits-all beauty standards and creating more inclusive spaces for uplifting the beauty of the individual.
Position Summary
Prose, the leader in personalized beauty, is seeking a talented and experienced Product Manager to join our Digital Product team. In this role, you will be critical in redefining personalization in the beauty industry through innovative technology and design. You will be responsible for driving customer acquisition initiatives and focusing on upper and mid-funnel strategies to improve our consultation experience, as well as key pages like our homepage, landing pages, product pages, and brand pages. You will also work closely with cross-functional teams, including Product Designers, UX Researchers, Product Owners, Engineers, and Growth stakeholders, and report to our Sr Director of Product Management. The ideal candidate should have a strong background in product management, analytics, e-commerce, agile methodologies, and roadmap/backlog management.
This is a hybrid role based in our Williamsburg, Brooklyn headquarters. Candidates based in the New York City area can expect a base salary that ranges from $105,000 - $115,000. Ultimate compensation will be commensurate with applicable experience.
Key Responsibilities
- Lead the digital strategy to drive upper funnel engagement and fuel lower funnel traffic, creating and executing on the digital acquisition roadmap in collaboration with stakeholders.
- Lead the vision for experimentation and AB Testing within the acquisition space to help understand what experiences resonate with Prospect customers and drive the behaviors that will improve your metrics.
- Identify and prioritize growth opportunities that optimize product discovery, engagement, and purchase including Conversion Rate Optimization (CRO), SEO, and brand activation initiatives for new Prospects coming from different channels.
- For new physical product launches, lead the upper-funnel digital strategy, including planning, execution, and measurement of results.
- Collaborate with researchers and designers to uncover opportunities and customer needs, and work together to design and validate solutions that meet those needs.
- Partner with Tech on scoping, prioritizing, timeline planning, and validating new feature development.
- Define and monitor metrics that align with acquisition strategic outcomes, while also measuring the success of the product.
Key Candidate Requirements
- 2-3 years of Product Management experience in e-commerce.
- Experience developing high-level roadmaps and vision, while maintaining a focus on incremental deliverables and steps towards a plan.
- Strong analytical skills with the ability to interpret data and make data-driven decisions from insights platforms such as heap, google analytics, looker.
- Ability to use data to ground discovery efforts and prioritization decisions, discover insights, and effectively communicate the value and impact of the work.
- Self-starter who thrives in a fast-paced environment, deals well with ambiguity, and focuses on delivering quantifiable business or customer value.
- Strong written and oral communication skills, as well as stakeholder management skills.
- Bonus: Past experience within the beauty industry and/or managing a third-party digital agency.
Perks & Benefits:
Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan ( medical, dental and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
Understand & Embody our Prose Values:
Intentional Inclusivity
- We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
- We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.
Connected Collaboration
- Our strength as a group will outlast our efforts as individual contributors. With offices across countries (and across boroughs) staying inventive and agile deepens our clear vision and consistent communication.
- We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven, Together
- We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
- We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.
Humanity Always
- We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious bienveillance, authenticity and fellowship.
- We operate with the intention of preserving resources, creating an environment we can all live in-for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.