Locations
Oakland, CA, USA
industry
Agriculture and Farming · Consumer Products · Food · Sustainability
Size
51-200 employees
Stage
Other
founded in
2009
Back to the Roots is a company dedicated to reconnecting families and children with the origins of their food through easy-to-use organic gardening kits. Founded by Alejandro Velez and Nikhil Arora, the company started as a college experiment and has grown into a national brand offering a variety of indoor and outdoor gardening products, including mushroom kits, windowsill planters, and hydroponic systems. Their unique selling proposition lies in their commitment to sustainability, with all products being 100% organic and made in the USA. Back to the Roots has successfully engaged over 5 million families, making gardening accessible and enjoyable for everyone, regardless of their gardening experience.
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